Nana Hana’s vision is to empower self-expression and break down the traditional boundaries of fashion. The brand seeks to redefine alternative fashion by blending multiple genres, encouraging individuals to embrace their authentic selves, and celebrate diversity. It embodies a rebellious spirit that challenges norms and fosters a community where everyone feels seen, celebrated, and connected through their style.

Inclusivity and gender neutrality are central to Nana Hana's identity. The use of "Nana" as a gender-neutral name in many languages reinforces the brand's core value of diversity and inclusivity, embracing all forms of self-expression, regardless of gender or societal norms.